I was researching online and came across this article on readership and it inspired me write a little blog on mistakes!  I make them often and it’s embarrassing but I know I will continue to make them throughout my career!  My mind is racing all day long between freelance, school and Waldo’s Secret Garden!  I wish I could say I stop and concentrate on one project but I usually have 20 tabs open multi-tasking like a mad man!  Anyways, there’s a specific publication in Vero Beach that I had issues with for months maybe even a full year (yikes)! I’m talking like I got e-mails multiple times a day “ Charlotte this is still wrong”, ” Charlotte you’re not doing it right” Charlotte Charlotte Charlotte! ha!  My fault the whole time I was saving a file wrong but finally about two months ago it occurred to me that I needed to speak to the graphic designer on their team because from what I knew I was doing everything right on my end.  Situation is fixed now, they just needed a different file type (simple!) but still when I think back on it I cringe!  I was about to give up doing the AD just on the mere fact that I was worried these people thought I had flutter nutter for brains!

lesson learned:  Speak with their designer(s) first and make sure you understand their requirements before you start creating!

image: Ashley Morgan Photography / graphics: Charlotte Anabar